Shopee Guarantees Risk-Free Shopping with 15 Days Free Returns

Shopee, the leading e-commerce platform in Southeast Asia & Taiwan, has recently enhanced its user experience with the launch of the ‘15 Days Free Returns’ program. This initiative, introduced on 19 March 2024, offers maximum flexibility and fosters greater trust in online shopping. With this program, users have the freedom to return eligible items across all product categories, including Fashion, Lifestyle, Electronics, and FMCG, for free within the 15-day guarantee period, allowing a full refund for 'Change of Mind' return reason with No Questions Asked*.

"At Shopee, we believe online shopping should be enjoyable and convenient for everyone," said Ming Kit Tan, Head of Marketing and Business Intelligence at Shopee Malaysia. "The 15 Days Free Returns program reflects this commitment. We understand that shopping preferences can evolve, and this program empowers users by allowing returns within the 15-day Shopee Guarantee period, whether due to unmet expectations, evolving needs, or simply a change of mind. It eliminates product suitability anxieties and fosters a risk-free environment, allowing users to shop with confidence on Shopee."

Malaysian Gen Zs Trust Influencers for Genuine Advice

The Future of Shopping: Engaging Generation Z Shoppers in the Digital Era’ market study by Shopee in collaboration with Kantar found that 86% of Gen Zs tend to seek "shoppertainment" apart from purchasing products, when browsing on e-commerce platforms such as Shopee. Survey respondents crave live connections with like-minded individuals while enjoying informative and entertaining content when shopping online.

In fact, a significant 71% of respondents actively seek out product reviews and demonstrations, turning to livestream features like Shopee Live to make informed purchases. They prioritise detailed product descriptions, search recommendations tailored to their needs, and live reviews from influencers for a seamless shopping experience. Malaysians resonate with Shopee Affiliates’ authentic content and genuine engagement, seeking their input and personal advice such as product durability, discounts, and preferences for each purchase.

Interestingly, while a majority of respondents seek honest and informative product reviews, 4 in 10 actively seek entertainment throughout their purchase journey. This demographic would likely be drawn to features like discounts and rewards that are exclusive to Shopee Live. They actively participate in livestreams that have Shopee Coins release missions, and seek interesting game shows and exciting giveaways on Shopee Mamak.