Shopee House Welcomes Affiliates from All Channels for the First Time Ahead of 9.9 Super Shopping Day

For the first time Shopee’s flagship event, Shopee House, welcomed affiliates from every channel, including Shopee Live, Shopee Video, and YouTube Shopping, at its headquarters in Kuala Lumpur last weekend. The two-day activation brought together 500 top-performing affiliates who were matched with over 70 local favourite brands to connect, collaborate, and create content, empowering Malaysians to shop Lagi Murah and Lagi Cepat ahead of Merdeka and the 9.9 Sale.

Demonstrating the impact of these collaborations, livestream affiliates are set to host over 1,050 livestreams featuring participating brands leading up to 9.9. These sessions will include product demos, interactive Q&As, and real-time promotions to drive awareness and excitement for brands like Ozel and BigPlus.

Marking their third participation in Shopee House, Ozel, a jewellery brand from Kelantan with an established presence across Southeast Asia, shared their positive experience. “Through Shopee House, we were able to connect with a loyal customer-turned-affiliate who not only knew our products very well, but believed in them too. In fact, one of our affiliates achieved RM30,000 in sales just last month. This shows that when customers truly connect with a brand, they don't just buy from it; they grow with it, building trust and creating long-term success together.” commented Ozel.

Shopee Live, Video, and Affiliates Propels Major Growth for Fashion Brands Amid 8.8 Shopee Live Fashion Week

Last week, the 8.8 Shopee Live Fashion Week lit up Malaysia’s fashion scene, treating shoppers to unbeatable savings, daily fashion content, and non-stop livestream entertainment. With countless styles just a click away, Shopee made online shopping Lagi Murah and effortless with daily discounts on trendy fashion items, livestream, and free shipping with special appearances by Malaysia’s favourite content creators, Sharifah Rose, Cupcake Aisyah and Shak Shazwan.

This success was made possible through a powerful combination of Shopee Livestream, Shopee Video, and affiliate marketing, collectively driving visibility for fashion brands and making it easier for shoppers to discover new trends and while enjoying Lagi Murah deals.

Fashion Livestream Charts Order and Sales Growth 

During the 8.8 sale, Shopee Live took centre stage with non-stop daily themed fashion marathon shows. Covering the latest fashion finds, brand features, and influencer appearances, Malaysians tuned in for real-time product demos, expert styling tips, and interactive Q&As. Malaysians saved more than RM14 million by ordering through Shopee Live this 8.8, stretching every ringgit to enjoy the latest fashion trends without stressing the wallet.

During the campaign’s peak day, these livestreams drew up to 3X more viewers compared to an average day, giving fashion brands immense visibility and conversion. Through livestreams alone, Fashion brands witnessed a 2.9X increase in orders, with affiliates playing a crucial role in amplifying this impact through Shopee Live, contributing one in every four orders for fashion sellers. 

Livestreaming is a powerful tool for fashion brands to connect with buyers and demonstrate how their items look and feel through live interaction. Panda Eyes, a brand well-known for its diverse range of fashion products, saw first-hand the impact of livestreaming, “The 8.8 campaign’s strong focus on fashion gave us the perfect stage to engage with our audience in real time. By the end of the campaign, our orders increased by 3.5X compared to a normal day,” the brand shared.

Cupcake Aisyah, a popular fashion content creator says, “Livestreams are more than just a way to showcase fashion, they’re where I find great deals. Being part of the 8.8 sale and having the chance to walk as a model in the Shopee Live Fashion Runway Show was truly special for me. It gave me a unique opportunity to connect with Malaysians, share my love for fashion, and show my followers how to shop smart, something I genuinely enjoy doing.” 

(from left) Content Creator Sharifah Rose, Nur Aisyah (Cupcake Aisyah), Shak Shazwan