Shopee Guarantees Risk-Free Shopping with 15 Days Free Returns

Shopee, the leading e-commerce platform in Southeast Asia & Taiwan, has recently enhanced its user experience with the launch of the ‘15 Days Free Returns’ program. This initiative, introduced on 19 March 2024, offers maximum flexibility and fosters greater trust in online shopping. With this program, users have the freedom to return eligible items across all product categories, including Fashion, Lifestyle, Electronics, and FMCG, for free within the 15-day guarantee period, allowing a full refund for 'Change of Mind' return reason with No Questions Asked*.

"At Shopee, we believe online shopping should be enjoyable and convenient for everyone," said Ming Kit Tan, Head of Marketing and Business Intelligence at Shopee Malaysia. "The 15 Days Free Returns program reflects this commitment. We understand that shopping preferences can evolve, and this program empowers users by allowing returns within the 15-day Shopee Guarantee period, whether due to unmet expectations, evolving needs, or simply a change of mind. It eliminates product suitability anxieties and fosters a risk-free environment, allowing users to shop with confidence on Shopee."

Malaysian Gen Zs Trust Influencers for Genuine Advice

The Future of Shopping: Engaging Generation Z Shoppers in the Digital Era’ market study by Shopee in collaboration with Kantar found that 86% of Gen Zs tend to seek "shoppertainment" apart from purchasing products, when browsing on e-commerce platforms such as Shopee. Survey respondents crave live connections with like-minded individuals while enjoying informative and entertaining content when shopping online.

In fact, a significant 71% of respondents actively seek out product reviews and demonstrations, turning to livestream features like Shopee Live to make informed purchases. They prioritise detailed product descriptions, search recommendations tailored to their needs, and live reviews from influencers for a seamless shopping experience. Malaysians resonate with Shopee Affiliates’ authentic content and genuine engagement, seeking their input and personal advice such as product durability, discounts, and preferences for each purchase.

Interestingly, while a majority of respondents seek honest and informative product reviews, 4 in 10 actively seek entertainment throughout their purchase journey. This demographic would likely be drawn to features like discounts and rewards that are exclusive to Shopee Live. They actively participate in livestreams that have Shopee Coins release missions, and seek interesting game shows and exciting giveaways on Shopee Mamak.

Gen Zs Trust User and Expert Insights on Shopee

Shopee’s ‘Engaging Generation Z Shoppers in the Digital Era’ survey findings revealed that 60% of respondents prioritise platforms with easy search, comparison functionalities, and helpful reviews followed closely by comprehensive product information and trustworthiness. This emphasises the importance of building a user-friendly platform brimming with product variety, professional recommendations, and insightful user reviews to capture Gen Z's attention.

Underscoring their research-heavy habits, 30% of Gen Z strategise their purchase, holding over 70% of items in their cart for more than a day to conduct in-depth research before committing to a purchase. This highlights the importance of building a research-friendly environment, which includes offering a rich variety of research products, incorporating professional recommendations, and fostering insightful user reviews.

While research is paramount, a smooth checkout process is equally important. When asked “What will increase your likelihood of checking out your items immediately?”, 6 in 10  Gen Z shoppers focus on user experience features like product restock reminders, flash deals, and voucher applications. Additionally, easy order cancellation and price comparison tools are highly sought after. The remaining 40% look for efficient platform delivery services to finalise their purchases.

Gen Z put importance on value maximisation in their purchasing decisions. Free shipping, competitive pricing, attractive promotions, discounts and vouchers are critical motivators for 83% of respondents, demonstrating their focus on getting the most for their money. Interestingly, product quality appears to be a secondary factor when choosing a purchase channel.

Shopee’s ‘The Future of Shopping’ Study Reveals Gen Z Purchase Habits

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, officially unveils the ‘The Future of Shopping: Engaging Generation Z Shoppers in the Digital Era’ study. The study discovered that 7 in 10 Generation Z (Gen Zs) consumers aged 18 to 24 leverage e-commerce platforms as the primary touchpoint in their shopping journey. This highlights a critical shift, with Gen Z actively utilising these platforms to gather information and conduct in-depth research before committing to a purchase.

Findings revealed a continued preference for e-commerce platforms despite exploring alternative channels for product research and discovery. A significant 68% of Gen Z respondents demonstrate a higher purchase completion rate on e-commerce platforms. 18% of Gen Zs prefer to explore products on social commerce platforms, while the remaining 14% opted to finalise transactions through other channels.

Enhancing Service Quality for Gen Zs

Interestingly, when asked, “What information do you search for when shopping for a product?”, a significant 67% actively seek out positive recommendations, emphasising the importance of high customer reviews and influencer endorsements. This focus on external validation aligns with their value for user trust. They view clear communication of product benefits and effectiveness as justification, prioritising products that deliver strong value for money over affordability (16%) and quality (17%).

SPX Express Optimises Logistics Network, Accelerates E-commerce Delivery by 30%

SPX Express (SPX), Shopee's trusted logistics partner, celebrates a nationwide boost in e-commerce efficiency with the opening of the new Bukit Raja Sorting Centre in Klang, Selangor. Since January 2024, SPX has achieved a 30% improvement in delivery times for parcels travelling from Klang Valley to non-Klang Valley regions. SPX continuously improves their overall logistics network across Malaysia; 50% of customers can now receive their orders in three days or less.

In 2024, SPX aims to further increase their delivery capacity and area coverage, improve end-to-end user experience, and reduce costs to better serve Malaysians. SPX's extensive network of over 140 hubs and warehouses and over 1,200 service points supporting both seller drop-offs and buyer self-collection across Malaysia positions them as a frontrunner in efficient e-commerce logistics. SPX will also expand to 700 buyer self-collection points outside of the Klang Valley within the next six months, allowing online shoppers to pick up their purchases at locations that fit their daily routines.

Dododots Champions Self-Love on Shopee Live

Everyday, Dododots empowers over 3,500 Malaysians to embrace their imperfections and practice self-love through Shopee Live. Founded in November 2021, Dododots has designed over 20 series of unique cartoon pimple patches, encouraging individuals to turn their blemishes into a fashion statement.

Understanding the struggle with breakouts firsthand, Esther Erin, Founder of Dododots said, “As victims of blemish breakouts, we want to empower others through livestreams. A breakout shouldn't stop you from living your life. Because we understand how unwanted blemishes can affect our confidence, we want to be there for the community on bad skin days." That's why the brand focuses solely on pimple patches, staying true to their mission of helping others through innovative patch designs.

Shopee’s 2024 Fashion Show, ‘Raya Stail Kita’, Celebrates Malaysia’s Golden Age of Culture

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, on 5th March 2024, unveiled its #ShopeeRaiLokal Raya Stail Kita fashion show on Shopee Live, to inspire Malaysians nationwide to dress well and buy local. Themed ‘Tarakucha Retro’, Shopee collaborated with long-term sellers, celebrities, and influencers to style Malaysians for three 2024 trends this Raya: kek lapis, burnt orange, and nostalgia with a twist. 

“This fashion show is a love letter to the golden days of P. Ramlee and Saloma,” said Shopee Head of Marketing, Kenneth Soh. “By design, fashion and beauty on Shopee are deliberately wholesome and inclusive for all Malaysians who need to balik kampung, pay respects to their elders, and attend Raya celebrations all over the country with dignity. With Raya Stail Kita, Malaysians can now dress with style and support their local sellers.”

A departure from run-of-the-mill fashion shows, Shopee’s runway slowed down the models’ catwalks to teach audiences nationwide how different garments could be styled from a variety of brands for each look to coordinate with their whole families.