Malaysian sellers participating in Shopee’s 9.9 Super Shopping Day for the first time achieve over 5 times uplift in sales

Shopee continues to offer more value and fun for shoppers and sellers during its 9.9 Super Shopping Day. The start of the End of Year Sale season concluded on a high, with local sellers in Malaysia who were participating in Shopee’s 9.9 Super Shopping Day for the first time achieving an average sales uplift of more than 5 times on 9 September, compared to a usual day.

Health & Beauty, Home & Living and Mobile & Accessories emerged as the top categories sold during the shopping festival’s peak day. 

Interestingly, despite the recent announcement that face masks are no longer mandatory indoors except in certain situations, masks were still one of the most sought-after products on 9 September. Treats and snacks for cats and storage products such as folding boxes, cake boxes and paper bags also proved to be a hit among consumers. The latter may be a sign that local sellers are preparing for anticipated orders in the coming months. 

148% Boost in Affiliate Sales for Local Prepaid Sellers on Shopee

The internet, social media, and affiliate market have changed dramatically over the past year. Enabled across the board and many product categories, the top three most popular products among Shopee Affiliates span across telco prepaid cards, followed by mobile phones and women’s watches.

Shopee witnessed a 148% year-on-year boost in local telco prepaid cards  sold through the Shopee Affiliate Programme throughout Malaysia between January to August 2022 compared to last year. Between 1 July and now shows that local sellers selling prepaid cards have received a traffic boost of at least 6.1 million clicks from Shopee Affiliates.

According to Shopee, this trend aligns with market data towards an increase in millennial spending and telecommunication penetration rate . Users have become much more tech-savvy and are actively seeking services that suit their increasingly digital lifestyle, from how they reload mobile prepaid to how they pay their bills. This reflects the need for users to source more affordable and convenient alternatives in the market.

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