In conjunction with International Women's Day celebrations in the month of March, ShopeeFood hosted a special event as a show of appreciation for women driver partners in Klang Valley. The event was supported by several leading brands such as NIVEA, Marrybrown, Chatime and L'Oréal Malaysia. Almost 60 female riders, accompanied by their friends, participated in the event to celebrate the day.
In addition to the collaboration with leading brand partners, ShopeeFood also provided a personal development program led by an expert in the field of humanities and social studies: Associate Professor Dr Hadija Mohd, who has developed the Personal Initiative Intelligence (PI-Q) framework.
The PI-Q framework aims to build essential soft-skills to help driver partners improve their job performance. The unique approach focuses on developing the inner qualities of an individual, such as resilience, self-awareness, and empathy.
At the end of the program, three selected driver partners were recognised for their participation and given an opportunity to continue their education with a scholarship in a recognised higher education program. ShopeeFood selected the City Continued Education Centre to partner for the scholarship that’s valued at more than RM60,000.