Shopee's 6.6 GayaLitLit #ShopeeHaul livestream fashion series generated 423,000 likes for empowering women nationwide with confidence. From May 31 to June 6 2024, Malaysian celebrities and influencers Sasha Abdul Aziz, Sherry Alhadad, Afifah Nasir, and Bella Astillah provided styling tips and promoted local sellers oh Shopee Live, all united by the belief that every Malaysian woman can style herself with dignity affordably.
Shopee collaborated with local Muslim fashion brands M2 Dream, DEEM Store, ZUCCA, Panda Eyes, KM Fashion Center, Stynis Traveller Luggage & Bags Store, Zoe Arissa, Tudung Exclusive and ZEKE Store. The collection features versatile Muslimah clothing items, perfect for a variety of styles and occasions. All the items in the collection were priced between RM1 and RM40, making it super affordable for everyone. Throughout the livestream, viewers enjoyed a masterclass in affordable fashion led by the celebrity influencers. Each influencer brought their unique perspective to the table, showcasing how to style the #ShopeeHaul collection into various trendy looks.
Sasha Abdul Aziz: Modesty with a Twist
Sasha emphasised the importance of styling over price, showcasing how to pair an oversized black tee from with a satin skirt for a comfortable yet stylish look. She advised tucking in oversized shirts or using a belt to accentuate the waist and accessorising with boots for a balanced outfit. Sasha also provided bandana styling tips, suggesting long shawls that cover the chest to complement the bandana wrap, adding a modern twist to traditional hijabi fashion. She further recommended simple small rectangle sunglasses for selfies with friends. "I like to buy cheap and affordable clothes because, for me, it’s more about how we style it rather than how expensive it is. We don’t have to buy expensive things if we know how to style them."