Livestreaming and Affiliate Commerce Hit New Heights on Shopee in 2023

Livestreaming and affiliate commerce have driven greater marketplace inclusion for homegrown sellers and local talents across Shopee’s platform in 2023. Over the last year, the leading e-commerce platform in Southeast Asia & Taiwan observed that Malaysians watched over 34 million hours of livestreams on Shopee Live and engaged with local influencer hosts 3.5 billion times. For sellers who realised over 500 thousand Ringgit in sales this year, livestream orders represented between 10 and 40% of total platform orders. Compared to 2022, Shopee saw affiliate-driven orders increase 420%, with the inclusion of more than 20,000 new affiliates in its ecosystem this year.

“This marks a significant milestone in Malaysia’s digital transformation journey. These trends have revolutionised the way Malaysians shop, learn, and engage with brands, creating a dynamic and interactive online landscape. It’s also a demonstration of just how hyper-localised e-commerce has become; Malaysians on our platform are favouring local livestreamers and affiliates, whereas our homegrown sellers are upskilling to be more relatable to digitally-savvy audiences.” comments Kenneth Soh, Head of Marketing at Shopee Malaysia.

Shopee Live 9.9 Countdown Concert featuring local talents and hosts

Shoppable livestreaming, the seamless integration of e-commerce into livestreaming sessions, has captivated Malaysian consumers of all ages by providing engaging shopping experiences whether they are looking for motorcycles, keropok lekor, chocolates, gold jewellery, or household groceries. While the majority 60% of Shopee Live fans shopped beauty and fashion, 20% bought groceries and baby products, 10% sought home appliances and electronics, while the remainder shopped Automotive and Sports and Outdoor gear over the last year. 

Dubai Chocolates by PHINIX STORE Go Viral on Shopee Live

PHINIX STORE is the local homegrown seller responsible for making Dubai Chocolates go viral on Shopee Live. Deploying a creative and systematic approach to live selling, founders Husman Setta and Khaled Hassan, also known as Abang Ah Ah switched from a social commerce site to Shopee Live in July 2023 and saw Malaysian candy lovers place more than 1,000 orders per day with them, far outstripping their initial targets of 50 orders a day. 

They attribute their rapid growth, of up to 90% uplift in sales, to the fact that Shopee Live has the right audience familiar with the platform and primed to shop on livestream events, compared to other apps in their experience where audiences were seeking entertainment but not shopping.

Penang Sportswear Brand Promotes Malaysians’ Active Lifestyles on Shopee Live

Earlier this year, Elgini Apparel Sdn Bhd (Elgini), a Penang-based sportswear brand, acquired a 30,000 square foot factory in Nibong Tebal to meet the growing demand for their affordable and high-quality sportswear. Elgini credited the strategic shift to online, with a particular emphasis on live streaming, as one of the key factors for their growing popularity in the local market.

Joining Shopee in November 2020, Elgini immediately started participating actively on the Shopee Live platform after recognising its potential to help sellers grow their online reach, build communities, and better engage with users in real-time. Elgini utilises the platform's tools and features, such as Shopee Coins, Shopee Live Games, and Live-exclusive Vouchers, to increase sales revenue, buyer engagement, and the number of followers.

One of Elgini's proudest achievements is their high rate of customer satisfaction, leading to a significant number of repeat buyers, and they boast 310 thousand followers with 4.9 star ratings from almost 500 thousand reviewers on Shopee.

SPX Celebrates Record Women Empowerment

SPX, the delivery provider of SEA group with 118 hubs nationwide, celebrates two years of promoting women and closing the gender divide in a traditionally male dominated courier industry. SPX has been building robust relationships with local communities, as their work enables them to expand local sellers’ reach, create local economies, and fulfil essential orders during rainy seasons. 

Since 2021, SPX has outpaced competitors by promoting inclusive initiatives at the workplace, hiring 40 times more women, in all kinds of management roles such as supervisors, hub leads, shift leads, and operational roles such as sorters, couriers, and riders. Today, a record 13% couriers and 40% sorters nationwide are women; SPX is the only e-commerce courier partner in Malaysia helmed by a female director, Cheah Lee Sun.

‘I welcome female couriers all over Malaysia, because I don’t see this industry as a male-dominated industry. No job is too heavy duty for women here whether it involves heavy lifting or driving commercial vehicles. Everyone is welcome, in the spirit of inclusion and supporting upskilling local talents in the communities where we operate,’ says Lee Sun, Head of SPX.

Malacca-Based Motorbike Dealership Sets Records on Shopee Live

BLH Motor*, a Malacca-based motorbike dealership, successfully concluded its 9.9 Super Shopping Day Shopee Live campaign in Malaysia from 7th September to 9th September. The company achieved a record number of orders for over 50 units of 125cc to 155cc motorbikes, surpassing normal day orders by over 15 times in just eight hours of live streaming. Their first-ever 9.9 Super Shopping Day livestream drove 17 thousand engagements, reaching many digitally savvy Generation Z fans.

The livestream campaign not only built excitement with pre-hype livestreams and exclusive livestream-only RM799 off deals on 7th and 8th of September,  BLH Motor consistently educated buyers about the features of top trending motorbikes such as Yamaha Y15ZR, Yamaha Y16ZR, Yamaha LC135, and Yamaha Ego Avantiz. BLH Motor decided to experiment with livestream during 9.9 this year when they noticed many automotive sellers on it, hoping to utilise the new channel to reach the Malaysian motorbike community to offer full bikes, parts, and accessories.

Beauty of Joseon Ginseng Essence Water | Glow Serum | Revive Eye Serum Ginseng + Retinal | Light On Serum Centella + Vita C | Ginseng Moist Sun Serum

I have been hearing so many good reviews about Beauty of Joseon skin care products and I finally got myself a set of their best sellers from StyleKorean! When it comes to kbeauty, I always get them from StyleKorean for a 100% authenticity and reasonable pricing, they ship worldwide as well! They are having a special promotion on Beauty of Joseon products, key in promo code “ BOJ10SS10 ” at checkout in https://beautyofjoseon.global/discount/BOJ10SS10 for 10% off your purchases (September. 6th ~ September 20th PDT).

Beauty of Joseon Skin Care Review

I find the brand name "Beauty of Joseon" really interesting. This brand is inspired by the aesthetic preferences of women during the Korean Joseon Dynasty who focused on taking care of their skin rather than covering it up with heavy makeup. The cult-favorite products feature hanbang ingredients (traditional Korean herbal medicine) that promote a healthier, brighter complexion. I always emphasize skin care more than makeup as I believe that a healthy, radiant skin will give you natural glow inside out. I will be sharing my thoughts on 5 Beauty of Joseon skin care products so read on!

Beauty of Joseon Ginseng Essence Water

Wow the color and scent of this essence water totally got me, I love ginseng (be it as food or skin care)! Beauty of Joseon Ginseng Essence Water contains 80% ginseng water and ginseng complex, so you can expect a full boost of nutrients to your skin. The healing property of ginseng is able to calm down irritated skin, even out skin tone and smoothen textured skin. Apart from this, the essence water is formulated with niacinamide, giving a deep and long lasting hydration to your skin. The light ginseng scent of the essence water is calming and soothing, I really enjoy it a lot! Texture wise, the essence water is pretty watery, just like a toner, so product absorption is a breeze without leaving any stickiness. 

Shopee Launches First-of-its-Kind Nationwide Campaign

‘Shopee Spotlights Local — Unveiling Malaysian Gems’ calls for Malaysians to shop local e-commerce sellers to preserve Malaysia’s heritage, nurture local talents, and drive our economy in an inclusive and sustainable way.

By making the book, the first of its kind in this country, available to the public from 31 August 2023, Shopee aims to empower all Malaysians to start shopping purposefully with an immediate focus on Made-in-Malaysia products from underserved communities. Upholding its mission of using technology to help the underserved, Shopee empowers sellers by identifying and highlighting local sellers for better access to marketing solutions and hyper-localised campaigns, managing them so they succeed on Shopee, increasing seller education via its free Shopee University courses, and providing incentives so they find more opportunities on Livestream commerce.