Shopee concluded the region’s most joyful year-end celebration, 12.12 Birthday Sale, with visits surging 6 times on 12 December compared to an average day. Shopee users also soaked up the holiday spirit and enjoyed the best deals and rewards, with over 850 million Shopee vouchers claimed on 12.12 across the region.
This translated to a timely lift for sellers and brands on the platform, as orders on Shopee Mall surged by 14 times compared to an average day, and 1 in 8 users are first-time Mall shoppers. At the same time, more people were able to support local businesses with Shopee, with 9 in 10 users shopping from local sellers on 12 December.
Terence Pang, Chief Operating Officer at Shopee said, “We are heartened to be closing the year on a positive note with a successful 12.12 Birthday Sale, the finale of Shopee’s year-end shopping festivals. We are glad to be able to spread joy to all our users by bringing shoppers the best deals whilst boosting visibility of more businesses.”
“2021 has been a year of accelerated digitalisation. We see this through the increase of onlinefirst customers, as well as the number of new sellers to our platform this year. As we move into 2022, we look forward to continuing connecting even more shoppers, businesses, and the wider communities so they can enjoy the benefits of e-commerce.”
12.12 Birthday Sale highlights in Malaysia
Catered to all shopping needs in the holiday season: Closer to home, Malaysians were taking the opportunity to hunt for the best gifts for themselves and their loved ones. Popular products include: