Shopee’s Largest Event Mobilises 2,000 Affiliates to Help Malaysians Discover the Best 7.7 Deals

Shopee hosted its largest affiliate creator activation to date on 21 June, bringing together over 2,000 affiliates and more than 80 brands for the latest edition of Shopee House — a flagship on-ground platform where affiliates, brands, and the Shopee ecosystem come together to connect, learn, and collaborate ahead of the 7.7 Mid Year Sale. The event empowers affiliates to drive discovery, while helping Malaysians shop Lagi Murah and Lagi Cepat.

Headlining this edition were main sponsors Kiehl’s, La Roche-Posay, Kérastase, and Maybelline, alongside local favourites such as Naelofar, The Pastels Shop, Al ’Ard, BateriHub, ZUS Coffee, and many more. These brands engaged affiliates through live demos, product showcases, and instant content opportunities. The result: richer, more localised content, from beauty tutorials and tech unboxings to real-time Q&As, that helps shoppers discover trusted picks that deliver Lagi Murah value and Lagi Cepat service this 7.7.

This June edition of Shopee House more than doubled the turnout of its February edition, drawing over 2,000 affiliates and marking a bold step in Shopee’s efforts to scale creator-led commerce. The event blended campaign execution with community building through panel sessions, masterclasses, and brand booths. Affiliates also participated in livestream matchmaking, co-hosting real-time sessions with sellers to drive exposure ahead of 7.7.

Shopee 6.6 Lagi Murah Sale: Up to 66% Off on Daily Essentials

This 6.6, Shopee is taking Lagi Murah to the next level! From 1 to 9 June, enjoy unbeatable discounts on essentials with up to 66% off Lagi Murah Daily, Free Shipping No Min. Spend, and Stack & Save Up To 40% Off. Whether it’s groceries, household must-haves, or self-care staples - it’s all Confirm Lagi Murah! 

To help buyers confirm Lagi Murah deals this 6.6, Shopee is teaming up with Mak Kiah Ferry as the official Murah Police! Catch her special appearances on Shopee’s official social media channels and during the Shopee Live specials on 5 and 6 June, where she will give her seal of approval on the top Lagi Murah picks. 

Smart Spending Redefined: Malaysian Shoppers Now Balance Price with Quality

Malaysians are still watching their wallets - but they’re also watching livestreams and product videos before making a purchase. According to Shopee’s latest consumer survey*, while 42% of respondents still value discounts and low prices, a greater number - 58% - now prioritise product quality and seller credibility when deciding if something is truly worth it.

This emerging trend of smart spending signals a new chapter in e-commerce: shoppers remain price-conscious, but they’re no longer buying blindly based on discounts alone. Instead, they are leveraging Shopee’s trust-building tools such as Shopee Live and Shopee Video, affiliate content, and trusted reviews to find the right balance between affordability and quality. Smart shoppers are more intentional, using digital tools to stretch every ringgit and ensuring valuable purchase decisions.

Validating Product Quality Through Social Proof

While price remains a key motivator, today’s shoppers aren’t just chasing discounts - they investigate product quality from readily available tools before buying. 

Style Meets Smart: How These Creators Stay On-Trend Without Breaking the Bank

 In a world where trends evolve with every scroll, staying stylish and on-budget takes more than just good taste. For many fashion-forward Malaysians, keeping up with trends means shopping with intention and finding the best deals without compromising on looks.

Whether it’s snapping an outfit idea to track down lookalikes, browsing creator-led style edits for inspiration, tuning into livestreams for a closer look, or timing checkout for the best stack of vouchers, savvy shopping habits have become second nature for many Malaysians. For creators like Sharifah Rose, Yaya, Asyraf Rozami, Hanisha Jaafar, and Syamimi, every step from discovery to checkout is a chance to shop with both style and strategy.

Shopee Empowers Malaysian Creators Through the YouTube Shopping Affiliate Programme

Shopee Malaysia has partnered with YouTube - through the YouTube Shopping Affiliate Programme in Malaysia - to give local content creators more ways to monetise their videos by turning them into shoppable content. The Programme enables creators to tag Shopee products directly in their YouTube videos, Shorts, and livestreams — making it easier for viewers to discover and shop without leaving the platform. This new pathway not only empowers creators to earn, but to also reach wider, more engaged audiences.

Tier Up to Platinum 4x Faster And Unlock Exclusive RM1 Deals This 4.4 Shopee Rewards Sale

Whether you’re topping up on everyday essentials, upgrading your gadgets, or simply enjoying a good deal, the 4.4 Shopee Rewards Sale is your chance to shop smarter and get more in return. From now till 9 April, everyday purchases become more meaningful—with exclusive savings, exciting perks, and peace of mind with every checkout.

This 4.4, it’s not just about what you buy—it’s about the extra value along the way: better deals, exclusive rewards, and little wins that add up over time!

Shop & Earn 4x Faster with Shopee Rewards

Shopee Rewards is our way of making your shopping experience a little more rewarding. The more you shop, the more perks you unlock— based on your tier— Everyone starts at Classic, and you can level up to Silver, Gold, or even Platinum! This 4.4 Shopee Rewards Sale, tier up 4x faster just by shopping like usual—you’re only a few checkouts away from unlocking Shopee Rewards perks, including up to RM2,000 worth of vouchers, exclusive RM1 & RM4 Wow Deals, premium customer service and more!

Shopee’s CNY 2025 Insights Show How Malaysians Merge Tradition with Digital Innovation

Shopee's latest Chinese New Year (CNY) consumer trend insights highlight a growing shift in how Malaysians shop for festive essentials, further reinforcing the gradual move from traditional shopping to online platforms. Items that were once typically bought offline are now being purchased online as more Malaysians are embracing e-commerce for its convenience, competitive prices, and interactive shopping experiences. The growing popularity of livestream shopping, real-time interactions with sellers, and tailored product recommendations further underscores how digital innovation is reshaping CNY shopping habits while preserving cherished traditions.

Shopee Live remains the go-to platform for consumers seeking engaging, real-time shopping experiences. This CNY, 116% more Malaysian buyers chose to interact with sellers, ask questions, and discover products via livestream shopping compared to the last CNY. This surge in engagement shows that live commerce has grown steadily as the key avenue for discovering CNY-related products and festive shopping.

With this rise in live shopping, Shopee Affiliates are seizing new and evolving opportunities by launching their own livestreams. During this campaign, the number of affiliate livestreams skyrocketed by over 160% and resulted in 240% increase in orders for local businesses selling CNY goods. By hosting livestreams, affiliates build trusted relationships with their followers, offering real-time recommendations, exclusive deals and an interactive shopping experience that helps audiences make informed purchasing decisions. 

Bell Hee Pek Wan, a top-performing Shopee Affiliate and the winner of Shopee Superstar Awards 2020 ‘Most Loved Streamer’ award, helped sellers achieve an 85% revenue increase per item during the CNY campaign through her engaging livestreams. "Livestreaming allows me to connect shoppers with the right products while demonstrating their quality and value in real time. I showcase CNY essentials— from auspicious home & living products like festive decorations and dining sets  to storage solutions and trending beauty products —while guiding shoppers on maximising savings with Shopee Coins and vouchers. This interactive experience builds trust and drives sales, benefiting both my audience and the sellers I collaborate with," she said.