Shopee hosted its largest affiliate creator activation to date on 21 June, bringing together over 2,000 affiliates and more than 80 brands for the latest edition of Shopee House — a flagship on-ground platform where affiliates, brands, and the Shopee ecosystem come together to connect, learn, and collaborate ahead of the 7.7 Mid Year Sale. The event empowers affiliates to drive discovery, while helping Malaysians shop Lagi Murah and Lagi Cepat.
Headlining this edition were main sponsors Kiehl’s, La Roche-Posay, Kérastase, and Maybelline, alongside local favourites such as Naelofar, The Pastels Shop, Al ’Ard, BateriHub, ZUS Coffee, and many more. These brands engaged affiliates through live demos, product showcases, and instant content opportunities. The result: richer, more localised content, from beauty tutorials and tech unboxings to real-time Q&As, that helps shoppers discover trusted picks that deliver Lagi Murah value and Lagi Cepat service this 7.7.
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This June edition of Shopee House more than doubled the turnout of its February edition, drawing over 2,000 affiliates and marking a bold step in Shopee’s efforts to scale creator-led commerce. The event blended campaign execution with community building through panel sessions, masterclasses, and brand booths. Affiliates also participated in livestream matchmaking, co-hosting real-time sessions with sellers to drive exposure ahead of 7.7.
