Shopee Malaysia brought together hundreds of local entrepreneurs at its annual Seller Summit, themed “Future of E-Commerce: Profitable Growth with New Wave Shoppers”. The 2025 edition focused on how sellers can deepen engagement, improve fulfilment, and expand regionally — all while tapping into smarter tools to grow sustainably.
In her opening keynote, Shopee Malaysia’s Country Director Saovanee Chan-Somchit outlined key focus areas guiding the platform’s second-half 2025 roadmap - including seller sustainability, AI-assisted selling, content and affiliate growth, and fulfilment speed. These priorities reflect Shopee’s commitment to helping local sellers grow sustainably while adapting to changing buyer habits and a more competitive e-commerce landscape.