Shopee House Welcomes Affiliates from All Channels for the First Time Ahead of 9.9 Super Shopping Day

For the first time Shopee’s flagship event, Shopee House, welcomed affiliates from every channel, including Shopee Live, Shopee Video, and YouTube Shopping, at its headquarters in Kuala Lumpur last weekend. The two-day activation brought together 500 top-performing affiliates who were matched with over 70 local favourite brands to connect, collaborate, and create content, empowering Malaysians to shop Lagi Murah and Lagi Cepat ahead of Merdeka and the 9.9 Sale.

Demonstrating the impact of these collaborations, livestream affiliates are set to host over 1,050 livestreams featuring participating brands leading up to 9.9. These sessions will include product demos, interactive Q&As, and real-time promotions to drive awareness and excitement for brands like Ozel and BigPlus.

Marking their third participation in Shopee House, Ozel, a jewellery brand from Kelantan with an established presence across Southeast Asia, shared their positive experience. “Through Shopee House, we were able to connect with a loyal customer-turned-affiliate who not only knew our products very well, but believed in them too. In fact, one of our affiliates achieved RM30,000 in sales just last month. This shows that when customers truly connect with a brand, they don't just buy from it; they grow with it, building trust and creating long-term success together.” commented Ozel.

Shopee Live, Video, and Affiliates Propels Major Growth for Fashion Brands Amid 8.8 Shopee Live Fashion Week

Last week, the 8.8 Shopee Live Fashion Week lit up Malaysia’s fashion scene, treating shoppers to unbeatable savings, daily fashion content, and non-stop livestream entertainment. With countless styles just a click away, Shopee made online shopping Lagi Murah and effortless with daily discounts on trendy fashion items, livestream, and free shipping with special appearances by Malaysia’s favourite content creators, Sharifah Rose, Cupcake Aisyah and Shak Shazwan.

This success was made possible through a powerful combination of Shopee Livestream, Shopee Video, and affiliate marketing, collectively driving visibility for fashion brands and making it easier for shoppers to discover new trends and while enjoying Lagi Murah deals.

Fashion Livestream Charts Order and Sales Growth 

During the 8.8 sale, Shopee Live took centre stage with non-stop daily themed fashion marathon shows. Covering the latest fashion finds, brand features, and influencer appearances, Malaysians tuned in for real-time product demos, expert styling tips, and interactive Q&As. Malaysians saved more than RM14 million by ordering through Shopee Live this 8.8, stretching every ringgit to enjoy the latest fashion trends without stressing the wallet.

During the campaign’s peak day, these livestreams drew up to 3X more viewers compared to an average day, giving fashion brands immense visibility and conversion. Through livestreams alone, Fashion brands witnessed a 2.9X increase in orders, with affiliates playing a crucial role in amplifying this impact through Shopee Live, contributing one in every four orders for fashion sellers. 

Livestreaming is a powerful tool for fashion brands to connect with buyers and demonstrate how their items look and feel through live interaction. Panda Eyes, a brand well-known for its diverse range of fashion products, saw first-hand the impact of livestreaming, “The 8.8 campaign’s strong focus on fashion gave us the perfect stage to engage with our audience in real time. By the end of the campaign, our orders increased by 3.5X compared to a normal day,” the brand shared.

Cupcake Aisyah, a popular fashion content creator says, “Livestreams are more than just a way to showcase fashion, they’re where I find great deals. Being part of the 8.8 sale and having the chance to walk as a model in the Shopee Live Fashion Runway Show was truly special for me. It gave me a unique opportunity to connect with Malaysians, share my love for fashion, and show my followers how to shop smart, something I genuinely enjoy doing.” 

(from left) Content Creator Sharifah Rose, Nur Aisyah (Cupcake Aisyah), Shak Shazwan

Shopee Seller Summit 2025: Powering Resilient Growth with Malaysian Sellers

Shopee Malaysia brought together hundreds of local entrepreneurs at its annual Seller Summit, themed “Future of E-Commerce: Profitable Growth with New Wave Shoppers”. The 2025 edition focused on how sellers can deepen engagement, improve fulfilment, and expand regionally — all while tapping into smarter tools to grow sustainably.

In her opening keynote, Shopee Malaysia’s Country Director Saovanee Chan-Somchit outlined key focus areas guiding the platform’s second-half 2025 roadmap - including seller sustainability, AI-assisted selling, content and affiliate growth, and fulfilment speed. These priorities reflect Shopee’s commitment to helping local sellers grow sustainably while adapting to changing buyer habits and a more competitive e-commerce landscape.

Shopee 7.7 Mid Year Sale Offers Malaysians Unbeatable Value with ‘Lagi Murah, Lagi Cepat’ Deals

 Get ready for a shopping experience like no other with Shopee’s 7.7 Mid Year Sale — happening now until 9 July. Enjoy Lagi Murah prices, Lagi Cepat deliveries, and the most exciting livestream deals of the year, all in one place. 

Shopee’s beloved Murah Police, Mak Kiah Ferry, is back in a brand new 3-part skit series. With her signature humour and charm, she shares shopping tips and reminds everyone that the smartest Malaysians always shop Lagi Murah, Lagi Cepat. And she’s not doing it alone. Catch Mek Yun, Chazy Nash, Yana Samsuddin, Wan Chai, and hundreds more of your favourite influencers sharing their top Lagi Murah finds throughout the 7.7 Mid Year Sale. 

Here’s what’s in store for the 7.7 Mid Year Sale: 

50% off Daily with Shopee Lagi Murah 

Enjoy up to 50% off daily on essential household items, personal care products, groceries, and more. Find the “Lagi Murah” tag to enjoy all the best-value deals guaranteed. Check out these top 3 must-have deals:

1. Maggi Hot Cup Curry 58g x 6s (x2)

• Original Price: RM28.00 | Shopee’s Price: RM14.00

• Add to cart now
  
  

2. NESTLE MILO 3in1 Activ-Go Mixes (33g x 26's)

• Original Price: RM27.90 | Shopee’s Price: RM13.95

• Add to cart now
  
  

3. Vinda Deluxe Smooth Feel Toilet Tissue 3 Ply (27 Rolls)

• Original Price: RM65.60 | Shopee’s Price: RM43.56

• Add to cart now
  
  

Guaranteed Next-Day Delivery with Shopee Lagi Cepat 

Say goodbye to waiting. With Shopee’s Guaranteed Next-Day Delivery, orders checked out and paid before 12PM will arrive as soon as the next day. Just look for the “Lagi Cepat” tag to enjoy faster deliveries.

Shopee’s Largest Event Mobilises 2,000 Affiliates to Help Malaysians Discover the Best 7.7 Deals

Shopee hosted its largest affiliate creator activation to date on 21 June, bringing together over 2,000 affiliates and more than 80 brands for the latest edition of Shopee House — a flagship on-ground platform where affiliates, brands, and the Shopee ecosystem come together to connect, learn, and collaborate ahead of the 7.7 Mid Year Sale. The event empowers affiliates to drive discovery, while helping Malaysians shop Lagi Murah and Lagi Cepat.

Headlining this edition were main sponsors Kiehl’s, La Roche-Posay, Kérastase, and Maybelline, alongside local favourites such as Naelofar, The Pastels Shop, Al ’Ard, BateriHub, ZUS Coffee, and many more. These brands engaged affiliates through live demos, product showcases, and instant content opportunities. The result: richer, more localised content, from beauty tutorials and tech unboxings to real-time Q&As, that helps shoppers discover trusted picks that deliver Lagi Murah value and Lagi Cepat service this 7.7.

This June edition of Shopee House more than doubled the turnout of its February edition, drawing over 2,000 affiliates and marking a bold step in Shopee’s efforts to scale creator-led commerce. The event blended campaign execution with community building through panel sessions, masterclasses, and brand booths. Affiliates also participated in livestream matchmaking, co-hosting real-time sessions with sellers to drive exposure ahead of 7.7.

Shopee 6.6 Lagi Murah Sale: Up to 66% Off on Daily Essentials

This 6.6, Shopee is taking Lagi Murah to the next level! From 1 to 9 June, enjoy unbeatable discounts on essentials with up to 66% off Lagi Murah Daily, Free Shipping No Min. Spend, and Stack & Save Up To 40% Off. Whether it’s groceries, household must-haves, or self-care staples - it’s all Confirm Lagi Murah! 

To help buyers confirm Lagi Murah deals this 6.6, Shopee is teaming up with Mak Kiah Ferry as the official Murah Police! Catch her special appearances on Shopee’s official social media channels and during the Shopee Live specials on 5 and 6 June, where she will give her seal of approval on the top Lagi Murah picks. 

Smart Spending Redefined: Malaysian Shoppers Now Balance Price with Quality

Malaysians are still watching their wallets - but they’re also watching livestreams and product videos before making a purchase. According to Shopee’s latest consumer survey*, while 42% of respondents still value discounts and low prices, a greater number - 58% - now prioritise product quality and seller credibility when deciding if something is truly worth it.

This emerging trend of smart spending signals a new chapter in e-commerce: shoppers remain price-conscious, but they’re no longer buying blindly based on discounts alone. Instead, they are leveraging Shopee’s trust-building tools such as Shopee Live and Shopee Video, affiliate content, and trusted reviews to find the right balance between affordability and quality. Smart shoppers are more intentional, using digital tools to stretch every ringgit and ensuring valuable purchase decisions.

Validating Product Quality Through Social Proof

While price remains a key motivator, today’s shoppers aren’t just chasing discounts - they investigate product quality from readily available tools before buying. 

Style Meets Smart: How These Creators Stay On-Trend Without Breaking the Bank

 In a world where trends evolve with every scroll, staying stylish and on-budget takes more than just good taste. For many fashion-forward Malaysians, keeping up with trends means shopping with intention and finding the best deals without compromising on looks.

Whether it’s snapping an outfit idea to track down lookalikes, browsing creator-led style edits for inspiration, tuning into livestreams for a closer look, or timing checkout for the best stack of vouchers, savvy shopping habits have become second nature for many Malaysians. For creators like Sharifah Rose, Yaya, Asyraf Rozami, Hanisha Jaafar, and Syamimi, every step from discovery to checkout is a chance to shop with both style and strategy.

Shopee Empowers Malaysian Creators Through the YouTube Shopping Affiliate Programme

Shopee Malaysia has partnered with YouTube - through the YouTube Shopping Affiliate Programme in Malaysia - to give local content creators more ways to monetise their videos by turning them into shoppable content. The Programme enables creators to tag Shopee products directly in their YouTube videos, Shorts, and livestreams — making it easier for viewers to discover and shop without leaving the platform. This new pathway not only empowers creators to earn, but to also reach wider, more engaged audiences.

Tier Up to Platinum 4x Faster And Unlock Exclusive RM1 Deals This 4.4 Shopee Rewards Sale

Whether you’re topping up on everyday essentials, upgrading your gadgets, or simply enjoying a good deal, the 4.4 Shopee Rewards Sale is your chance to shop smarter and get more in return. From now till 9 April, everyday purchases become more meaningful—with exclusive savings, exciting perks, and peace of mind with every checkout.

This 4.4, it’s not just about what you buy—it’s about the extra value along the way: better deals, exclusive rewards, and little wins that add up over time!

Shop & Earn 4x Faster with Shopee Rewards

Shopee Rewards is our way of making your shopping experience a little more rewarding. The more you shop, the more perks you unlock— based on your tier— Everyone starts at Classic, and you can level up to Silver, Gold, or even Platinum! This 4.4 Shopee Rewards Sale, tier up 4x faster just by shopping like usual—you’re only a few checkouts away from unlocking Shopee Rewards perks, including up to RM2,000 worth of vouchers, exclusive RM1 & RM4 Wow Deals, premium customer service and more!

Shopee’s CNY 2025 Insights Show How Malaysians Merge Tradition with Digital Innovation

Shopee's latest Chinese New Year (CNY) consumer trend insights highlight a growing shift in how Malaysians shop for festive essentials, further reinforcing the gradual move from traditional shopping to online platforms. Items that were once typically bought offline are now being purchased online as more Malaysians are embracing e-commerce for its convenience, competitive prices, and interactive shopping experiences. The growing popularity of livestream shopping, real-time interactions with sellers, and tailored product recommendations further underscores how digital innovation is reshaping CNY shopping habits while preserving cherished traditions.

Shopee Live remains the go-to platform for consumers seeking engaging, real-time shopping experiences. This CNY, 116% more Malaysian buyers chose to interact with sellers, ask questions, and discover products via livestream shopping compared to the last CNY. This surge in engagement shows that live commerce has grown steadily as the key avenue for discovering CNY-related products and festive shopping.

With this rise in live shopping, Shopee Affiliates are seizing new and evolving opportunities by launching their own livestreams. During this campaign, the number of affiliate livestreams skyrocketed by over 160% and resulted in 240% increase in orders for local businesses selling CNY goods. By hosting livestreams, affiliates build trusted relationships with their followers, offering real-time recommendations, exclusive deals and an interactive shopping experience that helps audiences make informed purchasing decisions. 

Bell Hee Pek Wan, a top-performing Shopee Affiliate and the winner of Shopee Superstar Awards 2020 ‘Most Loved Streamer’ award, helped sellers achieve an 85% revenue increase per item during the CNY campaign through her engaging livestreams. "Livestreaming allows me to connect shoppers with the right products while demonstrating their quality and value in real time. I showcase CNY essentials— from auspicious home & living products like festive decorations and dining sets  to storage solutions and trending beauty products —while guiding shoppers on maximising savings with Shopee Coins and vouchers. This interactive experience builds trust and drives sales, benefiting both my audience and the sellers I collaborate with," she said.

Embracing Prosperity: How Local Entrepreneurs Turned Humble Dreams into Nationwide Success

With the Chinese New Year approaching, local entrepreneurs Wong from Sunspin and Bryan from FunFun.inShop highlight how e-commerce has become a valuable tool for small businesses to grow and adapt. Their journeys showcase the resilience, values, and determination that define Malaysia’s innovative spirit, offering timeless inspiration for anyone striving to overcome challenges and achieve meaningful growth.

Sunspin’s journey to healthier living, balanced family life, and business success

Husband-and-wife team Wong Yung Ming and Lee Sze Yee founded Sunspin in 2020 with a mission to make Konjac noodles and Black Garlic products more accessible to families like their own. As parents of two young children, the couple was inspired to promote healthier eating habits while building a stable future for their family.

Wong and Lee started their small business from their Johor home, selling to a small local network on a part-time basis. Their move into e-commerce transformed their business as they leveraged Shopee’s ecosystem, bringing nutritious products to families across Malaysia.

“We started engaging with Shopee Affiliates in 2024 and these local KOLs have supported us by driving new and repeat buyers to our store. In the last year alone, we consistently achieved a ninefold increase in daily orders during campaign days, thanks to these affiliates. We’re overwhelmed to share that we have sold over 80,000 items since joining Shopee, reflecting the trust families place in our products,” shared Wong, who left his IT career in early 2024 to focus on Sunspin full-time.

Their growth was further supported by the ‘Kempen Tani by Shopee’, a program aimed at empowering agropreneurs with the tools and resources to succeed in the digital economy. The couple attended ShopeeXpert workshops, took part in Shopee Live demos, and gained practical tips on increasing traffic and sales on the platform.

This Chinese New Year, the couple shared that true success means growing their business while enjoying quality time with their children. “Expanding our business while prioritising family has always been our goal. It’s rewarding to see how our efforts have brought both stability and precious moments with our family,” he shared.

From a small home experiment to FunFun.inShop’s multi-million Ringgit business

Before 2021, Bryan Ng, the director of FunFun.inShop, worked at a logistics company where he met several Shopee sellers who shared their experiences of building online businesses. “Hearing their stories gave me the confidence to give it a try myself,” Bryan recalls. During the Movement Control Order (MCO), he started small by uploading a few products to Shopee from his home. Orders started rolling in—at one point, up to 200 to 300 a day. “It was an eye-opener for me. What started as a small experiment quickly turned into something much bigger,” he shares.

First-Time Local Sellers and Brands Achieve a 30X Sales Uplift during Shopee's 12.12 Birthday Sale

 Local sellers and brands shone brightly during Shopee Malaysia’s 12.12 Birthday Sale, with first-time participants achieving an extraordinary 30X sales uplift compared to an average day. This remarkable growth reflects their dedication to meeting customers' needs, as they leveraged Shopee’s full suite of features—including Shopee Live, Shopee Affiliate, vouchers, and more— to enhance engagement and connect with buyers nationwide. 

Malaysians' favourite local brands, such as Dr. Cardin, ELGINI MALAYSIA, Indah Pesona Concept Store, Panda Eyes Official Store, and Popi Official Store, generated some of the highest orders from their livestream sessions. Shopee Affiliates  further bolstered visibility for sellers, driving 1 in 4 orders for local businesses, including allblue5367, HYGR, and Panna Lab. They also posted over 1 million Shopee Videos, significantly boosting visibility for local sellers.

From Night Markets to Nationwide Success: How E-Commerce is Changing Lives Across Malaysia

Behind every online purchase is a story of determination, resilience, and dreams realised. For many Malaysian entrepreneurs, platforms like Shopee have become catalysts for transforming humble beginnings into nationwide success stories. With robust logistics programmes and seamless nationwide connectivity, Shopee empowers local sellers to expand their businesses beyond traditional boundaries while providing buyers with unparalleled convenience, trust, and satisfaction.

Entrepreneurs like Muhammad Afiq bin Mohamad Arshad and Faizah Milin of A&F Berkat Borneo, Sarini Zainal Abidin of The Pastels Shop, and Suriana Ali Endut of Kimchi Suren Suria, are reaching new heights. Their inspiring stories highlight how  Shopee is helping to connect them with customers across the country by fostering community growth and bringing joy with every package delivered.

“Our mission is to support the dreams of sellers and meet the needs of buyers. Stories like those of Afiq and Faizah, Sarini, and Suriana inspire us to continue innovating and investing in solutions that make a positive difference in people's lives. As Shopee continues to expand its services and capabilities, we remain committed to fostering economic development, supporting local businesses, and enhancing the shopping experience for all Malaysians,” said Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia.

Shopee Empowers Over 100,000 New Local Entrepreneurs in 2024

Shopee’s ‘Sayangi Malaysia, Jom Rai Lokal 2024’1 study reveals a significant milestone in the Malaysian e-commerce landscape: over 100,000 entrepreneurs joined the Shopee ecosystem in 2024. This substantial increase reflects the rising acknowledgement of e-commerce as a vital and sustainable business model in today’s rapidly changing digital market.

“The impressive growth of Malaysian entrepreneurs on our platform this year is a testament to their proactive embracing of digital opportunities. Shopee remains dedicated to providing local Malaysian businesses with the essential resources including Affiliate Marketing Solutions, third-party logistics services, and Shopee Live to thrive in today’s competitive e-commerce landscape. We are proud to play a part in the journey for local enterprises to broaden their reach, optimise their operations, and achieve growth in this ever-evolving economy,” said Ming Kit Tan, Head of Marketing and Business Intelligence at Shopee Malaysia.

Get Ready for the 9.9 Super Shopping Day: Unbeatable Deals Await at Shopee!

Kick off the year-end shopping season with Shopee's exciting 9.9 Super Shopping Day! From now until 13 September, Malaysians can explore a treasure trove of amazing deals, exclusive vouchers, and thrilling giveaways. 

Enjoy free shipping with no minimum spend and discounts of up to 90% on your favourite brands and products—perfect for refreshing your wardrobe, upgrading your tech, or finding that ideal gift!

But that’s not all! Tune in to Shopee Live for a chance to win big! One lucky winner will walk away with part of the RM99,999 prize pool during our live game show. With exciting games, exclusive discounts, and limited-time offers, this is the shopping event you don’t want to miss!

Win Big With Shopee Live’s 9.9 Kotak Duit Misteri! 

From 2 - 9 September, participate in the special Kotak Duit Misteri game show for your chance to Win Up To RM99,999 with Shopee Live! To join, simply complete the milestones set during the live session, send the “keyword of the day” announced during the show to the Shopee Live team, and if selected, answer a simple question about Shopee correctly. 

After that, choose your lucky box from a set of six; each will contain various prize amounts, with one holding the grand prize! Psst, if you’re a Maybank Shopee credit card owner, you stand a chance to win an additional bonus prize worth RM500 - good luck!

Highlights of the 9.9 Super Shopping Day:

Free Shipping & up to 90% off Deals: Get ready to set your alarms! As the clock strikes 12 daily, Shopee will release a selection of exclusive vouchers that will allow shoppers to maximise their savings. From free shipping to incredible 90% off vouchers, it is the perfect time to score some deals from your favourite brands and sellers.

Best Look Forward: How Malaysian fashion sellers are seizing opportunities in e-commerce

 In today's fiercely competitive retail landscape, micro, small, and medium-sized enterprises (MSMEs) in the fashion industry encounter significant hurdles in captivating shoppers, even across e-commerce. Unlike other sectors, fashion MSMEs not only vie against each other but also contend with prominent, resource-rich brands with broad recognition. The vast array of online options available to consumers poses a challenge for smaller players to stand out. Constrained by limited budgets, manpower and tech limitations, coupled with the need to establish trust with potential customers, Malaysian MSMEs face an uphill battle in driving conversions and nurturing repeat business.

However, amidst these challenges, strategic solutions are available to support the growth of MSMEs. By focusing on outstanding customer service and customer-centric strategies, Malaysian businesses can stand out from the competition, forging strong, lasting relationships with shoppers. Beyond this, tools that help enhance the shopping experience, such as livestreaming, offer great potential for sellers to capture buyers online. Additionally, converting satisfied shoppers into advocates harnesses the power of positive word-of-mouth and glowing ratings and reviews, drives further growth, and helps establish a loyal customer base. 

Going Above and Beyond: Personalised fashion advice from Perak to nationwide 

One business that has achieved success through exceptional customer engagement is KM Fashion Center. Located in Teluk Intan, Perak, KM Fashion Center sets itself apart with stylish yet affordable fashion selections that resonate with Malaysian shoppers. Their dedication to excellence and affordability is complemented by a strong commitment to delivering a personalised customer-focused approach, positioning them uniquely in a competitive market.

90% of Shopee Fashion Sellers Prioritise Muslimah and Inclusive Clothing

Shopee, the leading e-commerce platform in Southeast Asia & Taiwan, continues to strengthen its commitment as a thriving hub for Muslimah and inclusive fashion. Shopee’s Gaya Lagi Lit Inclusive Fashion Study revealed that 9 in 10 fashion sellers now offer Muslim-friendly clothing for all sizes on the platform, with 60% of these sellers dedicating three-quarters of their inventory to cater to this growing category.

When surveyed, fashion sellers revealed a surge in demand for Muslimah and inclusive fashion. A significant 80% of respondents reported an increase in customer interest in modest, stylish, and inclusive clothing options on the platform. This data underlines the growing importance of this category within the Malaysian fashion landscape, and Shopee's position as a key player in catering to this evolving customer preference.

“Shopee is actively driving the Muslimah and inclusive fashion movement. We recognise this shift and are committed to fostering inclusivity on our platform. This is evident by 70% of sellers incorporating more size ranges and featuring diverse models. We empower sellers to cater to a wider range of body types, creating a truly representative shopping experience for all Malaysians on the platform," said Ming Kit Tan, Head of Marketing and Business Intelligence at Shopee Malaysia. 

Elevate Your Style with Shopee’s 7.7 Mega Fashion Sale

Unleash your inner fashionista and elevate your style with Shopee's unmissable 7.7 Mega Fashion Sale! Experience a seamless shopping extravaganza, with everything you need to curate a show-stopping wardrobe refresh – all at your fingertips. From 1 to 9 July 2024, amplify your personal style and shop smarter than ever at Shopee's 7.7 Mega Fashion Sale.

Daily 11 Fashion Steals with Super Seringgit Fashion Deals

Dive into a treasure trove of on-trend styles and score steal-worthy deals at just RM1 on an exciting curation of fashion must-haves from 1 to 9 July. From statement sneakers that elevate your everyday look to chic handbags that add a touch of sophistication, there's something for every style. Don't miss out on this daily chance to refresh your wardrobe with unbeatable prices across a vast selection. Start shopping at 12PM and revamp your look for less!

Free Shipping No Minimum Spend

Level up your wardrobe without shipping worries this Shopee's 7.7 Mega Fashion Sale! Shopee's daily Free Shipping vouchers, released at 12AM, empower you to indulge in a shopping spree. Simply claim your vouchers, redeem them at checkout, and refresh your look this 7.7!

#ShopeeHaul Generates Over 423,000 Engagements with Affordable Style Tips

Shopee's 6.6 GayaLitLit #ShopeeHaul livestream fashion series generated 423,000 likes for empowering women nationwide with confidence. From May 31 to June 6 2024, Malaysian celebrities and influencers Sasha Abdul Aziz, Sherry Alhadad, Afifah Nasir, and Bella Astillah provided styling tips and promoted local sellers oh Shopee Live, all united by the belief that every Malaysian woman can style herself with dignity affordably.

Shopee collaborated with local Muslim fashion brands M2 Dream, DEEM Store, ZUCCA, Panda Eyes, KM Fashion Center, Stynis Traveller Luggage & Bags Store, Zoe Arissa, Tudung Exclusive and ZEKE Store. The collection features versatile Muslimah clothing items, perfect for a variety of styles and occasions. All the items in the collection were priced between RM1 and RM40, making it super affordable for everyone. Throughout the livestream, viewers enjoyed a masterclass in affordable fashion led by the celebrity influencers. Each influencer brought their unique perspective to the table, showcasing how to style the #ShopeeHaul collection into various trendy looks.

Sasha Abdul Aziz: Modesty with a Twist 

Sasha emphasised the importance of styling over price, showcasing how to pair an oversized black tee from with a satin skirt for a comfortable yet stylish look. She advised tucking in oversized shirts or using a belt to accentuate the waist and accessorising with boots for a balanced outfit. Sasha also provided bandana styling tips, suggesting long shawls that cover the chest to complement the bandana wrap, adding a modern twist to traditional hijabi fashion. She further recommended simple small rectangle sunglasses for selfies with friends. "I like to buy cheap and affordable clothes because, for me, it’s more about how we style it rather than how expensive it is. We don’t have to buy expensive things if we know how to style them."