The Journey to Hello Kitty In Oz Begins!

Hello Kitty as the Great Witch of Oz has made her way to Malaysia! Giving the public a small taste of the upcoming Oz inspired attraction opening in SANRIO HELLO KITTY TOWN, Puteri Harbour, Johor on 31st October 2015, the ‘Journey to Oz’ roadshow will kick-start at Quill City Mall, Jalan Sultan Ismail, Kuala Lumpur, from 23rd to 25th October, before making its trail in various other states around the country. Visitors to Quill City Mall can look forward to being the first to hear the call of the Great Witch to save the enchanted Land of Oz.

The ‘Journey to Oz’ roadshows will tour around the Country to spread Hello Kitty’s call for Heroes as well as bring a part of the Hello Kitty in Oz experience to her fans. Hello Kitty in Oz is a themed attraction brought by SANRIO HELLO KITTY TOWN. Inspired by the timeless Wizard of Oz classic, it presents a whimsical fusion of Hello Kitty and the Wizard of Oz, bringing the cast of both stories to life – the first of its kind in South East Asia.

The Hello Kitty in Oz roadshow is specially curated for her fans and their families, who can participate in the Search for Oz – a search and win activity. Visitors will also enjoy character appearances from Hello Kitty, lucky draws, colouring activities for the children, and a themed setting for photo opportunities.

“We are in fact the first SANRIO HELLO KITTY TOWN themed attraction in the world outside of Japan, having officially opened our doors in 2012. I am excited to announce that we have in store a magical experience that bespeaks adventure and the quest to find courage, wisdom, and heart. Combining the characters and friends from Hello Kitty’s world with aspects from L. Frank Baum’s ‘The Wonderful Wizard of Oz’ children’s classic, Hello Kitty in Oz will transport guests to Oz itself – where Hello Kitty takes on the mantle of The Great Witch of Oz. ” said Fahruddin Najumudeen, General Manager of SANRIO HELLO KITTY TOWN.

In tandem with this new attraction, SANRIO HELLO KITTY TOWN will also be opening a special Hello Kitty in Oz retail shop that will carry exclusive limited edition Hello Kitty in Oz collectible merchandises.

With activities suitable for the entire family, Hello Kitty in Oz promises to be a big hit with the young and young at heart.

Love,